Brand Content & Strategy

Opening image of a website story with camera people following a golfer.

Immersing Fans in a Legendary Finish

While at the PGA TOUR, I led the creation of an innovative approach to storytelling for the website. This first one immersed audiences in a compelling athlete and victory.

A visual depiction of a playbook opened up.

Empowering Brands with a Social Playbook

I’ve developed social media playbooks for brands large and small, across verticals, to help teams create their strongest social yet.

The set of US Open Now on the grounds of the Billie Jean King National Tennis Center

Cultivating a New US Open Audience

While at the United States Tennis Association, I Executive Produced a live, non-competition show to reach casual sports fans. Airing on digital and social platforms, it brought a lighthearted spin to the event and its pop culture pizzazz.

A group of sports fans standing in front of a vending machine with their cell phones.

A Social Media-Powered Vending Machine

During the PGA TOUR’s FedExCup Playoffs, I led the effort to bring a social media- powered vending machine to tournament locations.

Going Geek: Building a Brand & Conference

I created and co-founded Geekend, a creative conference for tech enthusiasts and professionals.

A 360 VR camera set up at a golf course.

Swinging into VR

While working with the PGA TOUR, I led efforts to bring golf to virtual reality, developing a proof-of-concept and becoming the first league on Oculus.