Brand Content & Strategy

Opening image of a website story with camera people following a golfer.

Immersing Fans in a Legendary Finish

While at the PGA TOUR, I led the creation of an innovative approach to storytelling for the website. This first one immersed audiences in a compelling athlete and victory.

A visual depiction of a playbook opened up.

Empowering Brands with a Social Playbook

I’ve developed social media playbooks for brands large and small, across verticals, to help teams create their strongest social yet.

A group of sports fans standing in front of a vending machine with their cell phones.

A Social Media-Powered Vending Machine

During the PGA TOUR’s FedExCup Playoffs, I led the effort to bring a social media- powered vending machine to tournament locations.

Going Geek: Building a Brand & Conference

I created and co-founded Geekend, a creative conference for tech enthusiasts and professionals.

A 360 VR camera set up at a golf course.

Swinging into VR

While working with the PGA TOUR, I led efforts to bring golf to virtual reality, developing a proof-of-concept and becoming the first league on Oculus.